About Us
OUR STORY
Built on heritage,
refined for global markets.
Founded in 1983, HUGO is one of Malaysia’s leading furniture manufacturers, trusted globally for our craftsmanship, scale, and timeless design sensibilities. What began as Yew Hoong Sofa Products has evolved into a name recognised by buyers across the world, from Southeast Asia to Europe and the Americas.
Why HUGO, at a glance.
1
Mid-Century & Modern Specialists
We focus on design-led collections, not mass generic production.
2
End-to-End Manufacturing
From concept mock-up to professional product photography and final delivery, all under one roof.
3
Global Export Expertise
ISTA 6A-certified packaging (DHL / FedEx standard) and seamless international logistics.
4
Premium Materials
Rare access to solid walnut wood, imported American oak, and full grain vintage leather from Italy.
5
Production-Ready for Scale
Large manufacturing capacity with consistent output, tested QC processes, and short lead times.
Today, our operations are supported by over 300 skilled professionals, advanced automation systems, and a 14-acre production facility equipped with some of Malaysia’s most sophisticated furniture manufacturing technologies including advanced CNC systems, automated cutting and sewing, quilting machines, and overhead conveyor systems.
This strong foundation allows us to manage large-scale production efficiently while maintaining consistent quality and refined detailing. Every piece that leaves our factory reflects our commitment to durability, comfort, and design integrity.
We make furniture that’s built to last and designed to impress, no matter where it goes.
Our product portfolio spans modern classics, contemporary essentials, and versatile designs developed to meet the evolving needs of diverse global markets. Backed by a dedicated in-house design and Research & Development team, we continuously invest in innovation, refining aesthetics, enhancing functionality, and improving material performance to meet international standards and expectations.
Beyond manufacturing, HUGO offers comprehensive OEM and ODM services, flexible customisation capabilities, and end-to-end export and logistics handling. Whether furnishing residential spaces, hospitality environments, or commercial projects, we deliver reliability at scale with design that resonates across borders.
Crafted with purpose, the HUGO way.
Our Mission
To deliver reliable, well-crafted upholstered furniture through thoughtful design development, consistent quality, and scalable manufacturing for global brands.
Our Vision
To be a trusted international manufacturing partner, recognised for design integrity, production excellence, and adaptability across global markets.
Our Principles
-
Design with intention and clarity
-
Quality without compromise
-
Collaboration built on trust
-
Manufacturing that scales responsibly
Our Promise
From concept to export, we commit to dependable quality, transparent processes, and products that uphold your brand standards in every market.
