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In 2026, sofa design moves away from sharp statements and rigid forms, shifting instead toward pieces that feel intuitive, grounded, and quietly confident. The emphasis is no longer on visual impact alone, but on how a sofa lives within a space. Profiles are softening, proportions are expanding, and comfort is being designed with greater intention. The result is seating that looks composed, feels inviting, and remains relevant well beyond trend cycles. Low-Back Profiles: Rela

This March, HUGO will be showcasing our latest collection at two major international furniture exhibitions — MIFF in Kuala Lumpur (4–7 March) and VIFA in Ho Chi Minh City (8–11 March). Both showcases will feature new, elevated designs, a refined expression of our mid-century and modern direction, crafted for global buyers. From signature silhouettes to premium material upgrades, this collection continues HUGO’s pursuit of design that balances form, function, and export-ready